南开20春学期《电子商务英语》在线作业答案

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昨日111人领取答案 来源:奥鹏作业答案2020 时间:2020-05-23

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  一、单选题 (共 20 道试题,共 40 分)

  1.() is the financial institution that establishes an account with a merchant and processes payment card authorizations and payments.

  A.SET

  B.Electronic Wallet

  C.An acquirer

  D.A payment gateway

  2.E-commerce was first developed in the ()

  A.1960s

  B.1970s

  C.1980s

  D.1990s

  3.one of the best mesurements for what sells well on the Internet is ()

  A.common sense

  B.technology

  C.quality

  D.marketing

  4.()is the flow of intermediate goods and services from one business to another.

  A.EDI

  B.the supply chain

  C.EC

  D.TPN

  5.Business models have taken on greater importance recently as a form of ( ) that can be protected with a patent

  A.intellectual property

  B.password

  C.business model

  D.strategy

  6.In considering the underlying infrastructure, it is important to keep in mind that () is not the real key.

  A.technologys

  B.service

  C.sales

  D.marketing

  7.?Members of Internet-based supply chains will need to evaluate their security needs and employ ()and other electronic security tools to protect confidential data.

  A.patents

  B.passwords

  C.telnet

  D.encryption technologies

  8.( ) are market-makers: they bring buyers and sellers together and facilitate transactions.

  A.brokers

  B.enterpriser

  C.human resources departments

  D.enterprise leaders

  9.ERP is ()

  A.enterprise resource policy

  B.enterprise relation personnel

  C.enterprise resource planning software

  D.enterprise relation policy

  10.() is part of the shift of technology into mainstream business and everyday life.

  A.Mobile commerce

  B.Computer development

  C.Software business

  D.Hardware business

  11.Firewalls appear primarily in two flavors: application level gateways and ()

  A.intranet

  B.extranet

  C.software

  D.proxy servers

  12.On the Internet, a?()?is a site that consists of links to other websites.

  A.password

  B.system

  C.portal

  D.strategy

  13.The new logistics strategy requires the support of the relevant ( ),for computer provides brand new manners to process the traditional task.

  A.firewall

  B.logistic software

  C.ERP

  D.supply-chain

  14.()is a point of entry to the web, usually a search engine that includes diversified content or services.

  A.portal

  B.classifieds

  C.paid placement

  D.contextual advertising

  15.EC set a high demands on the responsiveness, flexibility, visibility,and optimization of().

  A.sales activity

  B.tractions

  C.security system

  D.logistics service

  16.()is a method to verify the buyer’s identity before payment is authorized..

  A.password

  B.Authentication

  C.profile

  D.identity

  17.()is a network of networks that is contained within a company or enterprise.

  A.extranet

  B.intranet

  C.portal

  D.HTTP

  18.() provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers.

  A.utility model

  B.incentive marketing model

  C.subscription model

  D.Merchant Model

  19.?A business model is the method of doing business by which a company can sustain itself - that is, generate ().

  A.patent

  B.information

  C.partner

  D.revenue

  20.To manage all aspects of information exchange over the Internet, the companies in a supply chain would need to adopt a () technology.

  A.different

  B.special

  C.common

  D.specific

  二、多选题 (共 10 道试题,共 20 分)

  21.EC can be prosperous because of()

  A.wide use of computer

  B.maturity and wide adoption of Internet

  C.popularity of credit cards

  D.secure transaction agreement

  22.In merchant model,sales may be made based on ()

  A.ilist prices

  B.auction

  C.brokerage

  D.community donation

  23.The essential security requirements for safe electronic payments are()

  A.authentication

  B.encryption

  C.integrity

  D.nonrepudiation

  24.detailed client information such as()can help business to set their marketing strategies effectively.

  A.product quality

  B.purchasing power

  C.personal preferences

  D.mode of consumption

  25.?Firewalls appear primarily in two flavors: () and ().

  A.application level gateways

  B.software

  C.http

  D.proxy servers

  26.There are two types of encryption:()

  A.secret key

  B.double keys

  C.missing key

  D.public key

  27.Marketers with global goals are now establishing ()

  A.mirror sites

  B.multiple-language versions of their Web sites

  C.language tools

  D.security system

  28.Bar-coding technology which identifies the () and the (), can help companies identify the source of defective parts and improve quality control.

  A.product

  B.logistics

  C.manufacturer

  D.quality

  29.An extranet is a private network that facilitate interaction between businesses. But an extranet requires () and ().

  A.informaiton

  B.modem

  C.security

  D.privacy

  30.Getting to a U.S. site from outside this country is quite ()

  A.transparent

  B.instantaneous

  C.complicated

  D.accurate

  三、判断题 (共 20 道试题,共 40 分)

  31.From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections.

  32.If business goes well, the cost of operation exceed the revenues from sales and the company realizes a profit.

  33.it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.

  34.Business-to-Business electronic commerce could also change the relationships among different groups of companies in the supply chain.

  35.E-Commerce is doing business through electronic media.

  36.information management is a key factor in successfully moving products through the supply chain.

  37.Subscription fees are incurred irrespective of actual usage rates.

  38.ERP's best values are improving the way of taking an order and processing the order into an invoice

  39.ERP is often referred to as front-office software.

  40.Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.

  41.B2B electronic commerce may give companies the less advantages that they need to achieve productivity gains.

  42.Technologies are not the real keys in terms of the success of EC.

  43.Getting your web site listed in the major search engines is an absolute necessity, because 85% of all people on the Internet use them when searching for information.

  44.Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services

  45.If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is less common.

  46.The responsibility for the successful management of a private EDI net work clearly falls to the network operator.

  47.By setting up electronic communities, small vendors could more easily locate partners to help design and produce the intermediate goods supplied to large firms.

  48.incentive market provides suggestion for customers for making purchases from associated retailers.

  49.When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.

  50.B2B electonic commerce implies that the buyers are individual consumers.

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