一、单选题 (共 20 道试题,共 40 分)
1.() is the financial institution that establishes an account with a merchant and processes payment card authorizations and payments.
D.A payment gateway
2.E-commerce was first developed in the ()
3.one of the best mesurements for what sells well on the Internet is ()
4.()is the flow of intermediate goods and services from one business to another.
B.the supply chain
5.Business models have taken on greater importance recently as a form of ( ) that can be protected with a patent
6.In considering the underlying infrastructure, it is important to keep in mind that () is not the real key.
7.?Members of Internet-based supply chains will need to evaluate their security needs and employ ()and other electronic security tools to protect confidential data.
8.( ) are market-makers: they bring buyers and sellers together and facilitate transactions.
C.human resources departments
9.ERP is ()
A.enterprise resource policy
B.enterprise relation personnel
C.enterprise resource planning software
D.enterprise relation policy
10.（） is part of the shift of technology into mainstream business and everyday life.
11.Firewalls appear primarily in two flavors: application level gateways and ()
12.On the Internet, a?()?is a site that consists of links to other websites.
13.The new logistics strategy requires the support of the relevant ( ),for computer provides brand new manners to process the traditional task.
14.()is a point of entry to the web, usually a search engine that includes diversified content or services.
15.EC set a high demands on the responsiveness, flexibility, visibility,and optimization of().
16.()is a method to verify the buyer’s identity before payment is authorized..
17.()is a network of networks that is contained within a company or enterprise.
18.() provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers.
B.incentive marketing model
19.?A business model is the method of doing business by which a company can sustain itself - that is, generate ().
20.To manage all aspects of information exchange over the Internet, the companies in a supply chain would need to adopt a () technology.
二、多选题 (共 10 道试题,共 20 分)
21.EC can be prosperous because of()
A.wide use of computer
B.maturity and wide adoption of Internet
C.popularity of credit cards
D.secure transaction agreement
22.In merchant model,sales may be made based on ()
23.The essential security requirements for safe electronic payments are()
24.detailed client information such as()can help business to set their marketing strategies effectively.
D.mode of consumption
25.?Firewalls appear primarily in two flavors: () and ().
A.application level gateways
26.There are two types of encryption:()
27.Marketers with global goals are now establishing ()
B.multiple-language versions of their Web sites
28.Bar-coding technology which identifies the () and the (), can help companies identify the source of defective parts and improve quality control.
29.An extranet is a private network that facilitate interaction between businesses. But an extranet requires () and ().
30.Getting to a U.S. site from outside this country is quite ()
三、判断题 (共 20 道试题,共 40 分)
31.From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections.
32.If business goes well, the cost of operation exceed the revenues from sales and the company realizes a profit.
33.it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.
34.Business-to-Business electronic commerce could also change the relationships among different groups of companies in the supply chain.
35.E-Commerce is doing business through electronic media.
36.information management is a key factor in successfully moving products through the supply chain.
37.Subscription fees are incurred irrespective of actual usage rates.
38.ERP's best values are improving the way of taking an order and processing the order into an invoice
39.ERP is often referred to as front-office software.
40.Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.
41.B2B electronic commerce may give companies the less advantages that they need to achieve productivity gains.
42.Technologies are not the real keys in terms of the success of EC.
43.Getting your web site listed in the major search engines is an absolute necessity, because 85% of all people on the Internet use them when searching for information.
44.Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services
45.If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is less common.
46.The responsibility for the successful management of a private EDI net work clearly falls to the network operator.
47.By setting up electronic communities, small vendors could more easily locate partners to help design and produce the intermediate goods supplied to large firms.
48.incentive market provides suggestion for customers for making purchases from associated retailers.
49.When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.
50.B2B electonic commerce implies that the buyers are individual consumers.